Writing a strong marketing proposal is the key to securing good marketing deals from clients in need of market researches. In most small and middle sized companies, marketing projects are executed through a bidding system. Business owners normally seek for marketing research agencies or consultant to offer marketing jobs at reasonable prices. In fact, marketing proposal is a point of reference that you and your clients will call upon whenever a need arises to establish expectation, successes and objectives. Marketing proposals are normally used by marketing consultants to showcase their credentials to the client and convince them of their capabilities to deliver good returns on their investments.
There are several marketing proposals that have been in use for a long time. Some are good while some are bad. However, it is important to understand the basic format of a simple marketing proposal so as to write a quality proposal for your clients. A good marketing proposal should have the a format which include the overview of the proposal, your ideas, prove of your ideas, objectives, measurement of results, value to the client, timeline, methodology, capabilities and experience, terms and conditions. It is important to note that in some cases, the consultant may provide biographies of mangers who will be involved in the project.
Like we said earlier, when trying to secure new marketing deals or woo new clients, your marketing proposal needs to be top notch in order to beat competition. It is however, not difficult to create especially for people who understand the marketing concept. The following step by step guide will help in creating a top notch marketing proposal.
Step1
Create Company Goals- research about your clients company goals and their overall business styles. A good marketing plan must key into these goals. Also, it is important to familiarize yourself with the company’s product or services, the market conditions and the competitor’s game plan towards marketing.
Step2
Create an Executive Summary- After carrying out an extensive research on the company’s product and services; you should have an idea on how their product or service can be marketed. Write a brief situation about the company and what you are going to offer which should include the approach and the targeted demographics.
Step3
Write Details about the Goals- In this section, offer more details about the goals and state the company’s goals are you have found out. You can break them into primary and secondary goals and state clearly the initiatives you will take to meet these goals. In fact, it is important that you provide your clients with enough details to convince them that you understand what they need and you have the magic wand to solve them.
Step4
Write Details about the Task- It is good to break down each of the secondary and primary goals you have established into smaller task that needs to be solved. Let the task be clear and matchable to the goals and let it be seen as being enough to meet the goal. Include timelines, number and profile of people involved in the task and state the priority given to each task. After successful putting down this information in a good format, you can consider including it in a visual format.
Step5
Write your terms and conditions in your marketing proposal. It should include the financial fees, expense terms, payment terms and any other conditions worthy of mention. Please note that your terms and condition must be minimal especially when dealing with corporate clients. Long terms and conditions may likely lead to delays arising from legal involvements.
Step6
Your client is expected to go through the proposal, understand it, check their options, sign and put a date. However, ensure that you open channels where the client can easily send the contract back to you.
1
It is important to understand that when creating a marketing proposal, ensure to offer insights instead of providing too many details. This is because it is possible for the company to bypass you when they have obtained enough details to carry out the job without putting you in a mix. This will lead to loss of time and effort on your side.
2
One of the best ways to succeed with your marketing proposal is to offer value proposition with a clear definition of how your success can be measured. Since you have carried out some extensive research on the whole marketing dynamics, it is important to state in clear terms what you are promising for the client. For example, you can promise your clients that your plan will get a percentage of customers for their business.
3
Be clear on cost issues. In fact, end your proposal sating how much is involved, how long the project is expected to last and any other thing that you require.
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